RAK Ceramics named UAE SuperBrand

KHALEEJ TIMES
RAK Ceramics named UAE SuperBrand

27 July 2010 DUBAI - RAK Ceramics, one of the largest ceramic tiles and sanitaryware manufacturing company in the world, announced that it has been named as one of the UAE SuperBrands in 2010, a distinction it has earned for the second consecutive year.

RAK Ceramics was presented with the award by SuperBrand Council, the world’s leading independent brand arbiter. RAK Ceramics has been recognised for helping enhance the reputation of Ras Al Khaimah and the rest of the UAE as an ideal manufacturing base through its powerful global brand image and its sustained efforts to set new industry benchmarks and expand its presence in all international markets, a Press statement issued by the company said.

Available in more than 150 countries, the RAK Ceramics brand is also renowned worldwide for offering the industry’s widest selection of colours, textures and finishes as well as an extensive array of coordinating trim and angle pieces. Dr Khater Massaad, CEO, RAK Ceramics said: “The UAE SuperBrand award reaffirms the continued success of our brand awareness campaign, which focuses on product quality and service excellence. Moreover, the distinction serves as a powerful endorsement of RAK Ceramics’ ability to deliver on its brand promise, which is to be a trend setter and a benchmark for quality in the global ceramic tile industry.”

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